Comment 32 for bug 742038

Hmm, this was done by netherblood and discussed in IRC, so I guess I should post an overview of how it's done.
Right now we have branding in 3 places:
1) elementary-lsb package which overrides /etc/issue, lsb_release and all that stuff. It's not an OS patch, it's merely a package that replaces files in other packages. It should be very easy to customize.
2) Casper package in os-patches PPA. BTW I should check if I can merge it into elementary-lsb package to make it more derivative-friendly.
3) /.disk/info on LiveCD (outside of rootfs)