Can't disable consistent device naming (biosdevname) for Wifi

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Any solution to this? - I'm passing net.ifnames=0 biosdevname=0 but after the latest apt-get upgrade, it is ignored :( --

deployer@ubuntu:~$ uname -a
Linux ubuntu 4.4.0-1021-raspi2 #27-Ubuntu SMP Fri Aug 12 11:44:06 UTC 2016 armv7l armv7l armv7l GNU/Linux

deployer@ubuntu:~$ cat /proc/cmdline
8250.nr_uarts=1 dma.dmachans=0x7f35 bcm2708_fb.fbwidth=1824 bcm2708_fb.fbheight=984 bcm2709.boardrev=0xa02082 bcm2709.serial=0x80f5f71c smsc95xx.macaddr=B8:27:EB:F5:F7:1C bcm2708_fb.fbswap=1 bcm2709.uart_clock=48000000 vc_mem.mem_base=0x3dc00000 vc_mem.mem_size=0x3f000000 net.ifnames=0 dwc_otg.lpm_enable=0 console=ttyS0,115200 console=tty1 root=/dev/mmcblk0p2 rootfstype=ext4 elevator=deadline rootwait net.ifnames=0 biosdevname=0

deployer@ubuntu:~$ ifconfig -a
enxb827ebf5f71c Link encap:Ethernet HWaddr b8:27:eb:f5:f7:1c
          inet addr:192.168.101.69 Bcast:192.168.101.255 Mask:255.255.255.0
          inet6 addr: fe80::ba27:ebff:fef5:f71c/64 Scope:Link
          UP BROADCAST RUNNING MULTICAST MTU:1500 Metric:1
          RX packets:666 errors:0 dropped:0 overruns:0 frame:0
          TX packets:514 errors:0 dropped:0 overruns:0 carrier:0
          collisions:0 txqueuelen:1000
          RX bytes:106425 (106.4 KB) TX bytes:94870 (94.8 KB)