A quick and dirty way to fix it is to just add someting along the lines of 

#New ptrace rules require something like this
ptrace (read),

to our profile for firefox (/etc/apparmor.d/usr.bin.firefox) and then reload the profile (sudo apparmor_parser -r /etc/apparmor.d/usr.bin.firefox)

Here's the full text of my firefox profile

# vim:syntax=apparmor
# Author: Jamie Strandboge <email address hidden>

# Declare an apparmor variable to help with overrides
@{MOZ_LIBDIR}=/usr/lib/firefox

#include <tunables/global>

# We want to confine the binaries that match:
#  /usr/lib/firefox/firefox
#  /usr/lib/firefox/firefox
# but not:
#  /usr/lib/firefox/firefox.sh
/usr/lib/firefox/firefox{,*[^s][^h]} {
  #include <abstractions/audio>
  #include <abstractions/cups-client>
  # TODO: finetune this for required accesses
  #include <abstractions/dbus>
  #include <abstractions/dbus-accessibility>
  #include <abstractions/dbus-session>
  #include <abstractions/gnome>
  #include <abstractions/ibus>
  #include <abstractions/nameservice>
  #include <abstractions/p11-kit>

  # Addons
  #include <abstractions/ubuntu-browsers.d/firefox>

  # for networking
  network inet stream,
  network inet6 stream,
  @{PROC}/[0-9]*/net/if_inet6 r,
  @{PROC}/[0-9]*/net/ipv6_route r,
  @{PROC}/[0-9]*/net/dev r,
  @{PROC}/[0-9]*/net/wireless r,

  # should maybe be in abstractions
  /etc/ r,
  /etc/mime.types r,
  /etc/mailcap r,
  /etc/xdg/*buntu/applications/defaults.list    r, # for all derivatives
  /usr/share/xubuntu/applications/defaults.list r,
  owner @{HOME}/.local/share/applications/defaults.list r,
  owner @{HOME}/.local/share/applications/mimeapps.list r,
  owner @{HOME}/.local/share/applications/mimeinfo.cache r,
  owner /tmp/** m,
  owner /var/tmp/** m,
  /tmp/.X[0-9]*-lock r,
  /etc/udev/udev.conf r,
  # Doesn't seem to be required, but noisy. Maybe allow 'r' for 'b*' if needed.
  # Possibly move to an abstraction if anything else needs it.
  deny /run/udev/data/** r,

  /etc/timezone r,
  /etc/wildmidi/wildmidi.cfg r,

  # firefox specific
  /etc/firefox*/ r,
  /etc/firefox*/** r,
  /etc/xul-ext/** r,
  /etc/xulrunner-2.0*/ r,
  /etc/xulrunner-2.0*/** r,
  /etc/gre.d/ r,
  /etc/gre.d/* r,

  # noisy
  deny @{MOZ_LIBDIR}/** w,
  deny /usr/lib/firefox-addons/** w,
  deny /usr/lib/xulrunner-addons/** w,
  deny /usr/lib/xulrunner-*/components/*.tmp w,
  deny /.suspended r,
  deny /boot/initrd.img* r,
  deny /boot/vmlinuz* r,
  deny /var/cache/fontconfig/ w,
  deny @{HOME}/.local/share/recently-used.xbel r,

  # TODO: investigate
  deny /usr/bin/gconftool-2 x,

  #Ptrace seems to need something like this
  ptrace (read),

  # These are needed when a new user starts firefox and firefox.sh is used
  @{MOZ_LIBDIR}/** ixr,
  /usr/bin/basename ixr,
  /usr/bin/dirname ixr,
  /usr/bin/pwd ixr,
  /sbin/killall5 ixr,
  /bin/which ixr,
  /usr/bin/tr ixr,
  @{PROC}/ r,
  @{PROC}/[0-9]*/cmdline r,
  @{PROC}/[0-9]*/mountinfo r,
  @{PROC}/[0-9]*/stat r,
  owner @{PROC}/[0-9]*/task/[0-9]*/stat r,
  @{PROC}/[0-9]*/status r,
  @{PROC}/filesystems r,
  /sys/devices/pci[0-9]*/**/uevent r,
  owner @{HOME}/.thumbnails/*/*.png r,

  /etc/mtab r,
  /etc/fstab r,

  # Needed for the crash reporter
  owner @{PROC}/[0-9]*/environ r,
  owner @{PROC}/[0-9]*/auxv r,
  /etc/lsb-release r,
  /usr/bin/expr ix,
  /sys/devices/system/cpu/ r,
  /sys/devices/system/cpu/** r,

  # about:memory
  owner @{PROC}/[0-9]*/statm r,
  owner @{PROC}/[0-9]*/smaps r,

  # Needed for container to work in xul builds
  /usr/lib/xulrunner-*/plugin-container ixr,

  # allow access to documentation and other files the user may want to look
  # at in /usr and /opt
  /usr/ r,
  /usr/** r,
  /opt/ r,
  /opt/** r,

  # so browsing directories works
  / r,
  /**/ r,

  # Default profile allows downloads to ~/Downloads and uploads from ~/Public
  owner @{HOME}/ r,
  owner @{HOME}/Public/ r,
  owner @{HOME}/Public/* r,
  owner @{HOME}/Downloads/ r,
  owner @{HOME}/Downloads/* rw,

  # per-user firefox configuration
  owner @{HOME}/.{firefox,mozilla}/ rw,
  owner @{HOME}/.{firefox,mozilla}/** rw,
  owner @{HOME}/.{firefox,mozilla}/**/*.{db,parentlock,sqlite}* k,
  owner @{HOME}/.{firefox,mozilla}/plugins/** rm,
  owner @{HOME}/.{firefox,mozilla}/**/plugins/** rm,
  owner @{HOME}/.gnome2/firefox*-bin-* rw,
  owner @{HOME}/.cache/mozilla/{,firefox/} rw,
  owner @{HOME}/.cache/mozilla/firefox/** rw,
  owner @{HOME}/.cache/mozilla/firefox/**/*.sqlite k,

  #
  # Extensions
  # /usr/share/.../extensions/... is already covered by '/usr/** r', above.
  # Allow 'x' for downloaded extensions, but inherit policy for safety
  owner @{HOME}/.mozilla/**/extensions/** mixr,

  deny @{MOZ_LIBDIR}/update.test w,
  deny /usr/lib/mozilla/extensions/**/ w,
  deny /usr/lib/xulrunner-addons/extensions/**/ w,
  deny /usr/share/mozilla/extensions/**/ w,
  deny /usr/share/mozilla/ w,

  # Miscellaneous (to be abstracted)
  # Ideally these would use a child profile. They are all ELF executables
  # so running with 'Ux', while not ideal, is ok because we will at least
  # benefit from glibc's secure execute.
  /usr/bin/mkfifo Uxr,  # investigate
  /bin/ps Uxr,
  /bin/uname Uxr,

  # Site-specific additions and overrides. See local/README for details.
  #include <local/usr.bin.firefox>
}

Testing this out, forcing a firefox crash without the amendment to the profile gives a warning that a crash dump couldn't be generated and a message in /syslog, with the amendment there is a crash report generated and no warning in /syslog.  

A firefox crash can be forced by entering the following in a scratchpad instance with the environment set to "browser"

Cu.import("resource://gre/modules/ctypes.jsm");
let zero = new ctypes.intptr_t(8);
let badptr = ctypes.cast(zero, ctypes.PointerType(ctypes.int32_t));
badptr.contents;

I'm going to mess around with this a bit further and see if there's a better more inclusive way to go about allowing ptrace, eventually will put a patch together.